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At Allstars Sports Group, we're proud to be a supporter of the children's coaching collaborative (CCC) a grassroots movement championing Child-First Coaching.

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According to Sport England’s Active Lives survey (2021-22), only 47% of children who regularly exercise strongly agree that they enjoy taking part in sport and physical activity – a figure that’s still down on pre-pandemic levels (51%) which were already low.

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As a support of the Play Their Way movement and the CCC, we share a passion to improve children’s experience in sport and physical activity by transforming coaching and putting the needs of the child first so they can play their own way.

Join the movement

We’re here to change the game.

Child-first coaching is an evidence-backed approach which is all about championing every child’s voice, choice and journey in sport and physical activity. This is underpinned by the UN Convention on the Rights of the Child: The Right to Play, The Right to Develop, and The Right to be Heard.

Be part of a community of coaches, organisations and people driving the biggest grassroots movement to transform the way we coach children and young people

Join the movement

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